Well apparently they simply cannot do that, at least judging by the number of young (white) men who think Tyler Durden is a hero, and the ones who fantasize about being Goodfellas or Scarface.

Bond is a white male power fantasy.. That became apparent when it was merely suggested that Bond be played by a Black man (Idris Elba) and white men completely and utterly lost their shit, and insisted he needed to be white (because he'd always been!)