Very much this! It’s as if people forget that you are the one who gets to choose who will get to be friends with you. Its objectification, where they don’t realize you are a human being with thoughts and feelings of your own. I’ve seen this kind of behavior a lot. (You’re meant to want whatever they want, and displays of your own personality makes them angry.)
When I make an overture of friendship, which is not returned, I keep it moving. It would be incredibly rude, and imposing, to insist that someone be friends, or friendly to me, when they don’t want to be. I cannot fathom being so self involved that I would keep insisting, although I understand the anger, which is a simply a childlike impulse at not getting something I want. (Unlike “nice guys”, though, I am a grown-ass woman who knows how to control herself.)