This is pretty much their tactic for everything and anything involving Black people, especially Black women, to go online and "Boo" it! I'm not exactly sure what they hope to accomplish, but so far they have actually accomplished nothing at all.
Remember when MTV wouldn't play "Black" music on the network but once they did it's all anyone would watch, and Michael Jackson totally dominated the 80s as a result?

They're not going to get what they want here either.

Black people out here still working and being excellent when the opportunity presents itself.