Its even more insidious than that! I don't know a single damn thing about Lively other than she is married to an actor I like. I had no idea what the movie was about, and have never seen a single interview of her because I don't care about the film. I've never even seen a trailer for it, had no intention to go see it, and frankly, never given it much thought.

So I had to ask myself, why did I find myself (very suddenly) developing negative emotions about a celebrity I'd never given a single thought about, up until a couple of months ago?